THE ROLE OF SEO IN INCREASING ORGANIC TRAFFIC
In the modern digital era, companies are making efforts to enhance their online visibility and attract relevant traffic to their websites. SEO, very well known as Search Engine Optimization, is a powerful tool that significantly impacts a website’s visibility. Organic, unpaid website traffic is crucial for businesses today. The importance of SEO in increasing natural website traffic is examined in the article. TABLE OF CONTENTS: 1) Introduction to SEO 2) Understanding Organic Traffic 3) Keywords: The Starting Point 4) Content: The Heart of SEO 5) Role of SEO in increasing organic traffic 6) The Local SEO Advantage 7) Learning SEO: Where to start? 8) Conclusion 1) Introduction to SEO So what exactly is SEO? The full naming of SEO is Search Engine Optimization which is the recognized word in the internet wide universe. SEO involves enhancing a website to boost its visibility and primarily elevate its ranking in SERPs naturally. SERP or Search Engine Result Page is the page that a search engine displays in response to a user’s search question. Search engines like Google, Bing, Yahoo, etc. are able to understand what the content of website is because of SEO. This is done by optimizing different aspects of the website such as content, structure and technical configuration. Some of the methods to optimize a website for SEO include, incorporating the right keywords in the content and Meta tags, making it mobile friendly and improving load time. Suppose that you want to learn digital marketing course in trivandrum. You will search as “digital marketing institute in trivandrum” in Google or any other search engine. Websites that appear on page one would most likely have powerful SEO. 2) Understanding Organic Traffic Organic traffic represents a high-quality form of website traffic, which is generated via search engines. However, a website doesn’t get this sort of traffic automatically. If you have a website and you’re not implementing SEO effectively, you’re likely missing out on organic traffic. Optimizing your website can simplify your content for search engines to comprehend. Hence, one of the best ways to increase organic traffic is simply by optimizing your website structure properly. Organic Traffic in SEO tells the strategies used to improve the SEO on a website so that it will start ranking and generating traffic for selected and specific keywords. Organic traffic means the visitors who come to your website through natural or unpaid search results. They don’t come through paid advertising that requires a fee to get your site to the top in SERP. Different from paid advertising, organic traffic comes from quality content and effective SEO strategies, which attract genuine interest from users. That is the reason why organic traffic is so valuable. It reflects the real interest of your audience. 3) Keywords: The Starting Point Keywords are the terms that people search in the search engines. These words aid in the understanding of a webpages content, by search engines. If you are looking for digital marketing courses in Trivandrum you may type “digital marketing course in trivandrum” into the search box. In this case “digital marketing course in trivandrum” is the keyword that assists the search engine in locating webpages. There are two categories of keywords: Short tail keywords. Long tail keywords. Short tail keyword: A short tail keyword is a short search term usually made up of one or two words. These terms are widely searched. So making these type of keywords more competitive. Short tail keywords are commonly employed in SEO and PPC campaigns to reach a large target audience. They may not always attract the most relevant traffic due, to their broad nature. Long tail keyword: A long tail keyword is a phrase consisting in three or more words which refer to a specific niche/ topic. For example, “best vegan restaurants in trivandrum” is a long tail keyword. It is much more targeted and specific search term as compared to those broad terms such as “restaurants”, and hence, it is less competitive. Putting the long tail keywords in your content is useful for the purpose of attracting more specialized traffic to your website because people searching for particular phrases are most likely interested in your website. 4) Content: The Heart of SEO SEO is not only about stuffing your site with the keywords. It is also necessary for you to develop the content that is relevant, appealing, and priceless for your readers. This would be done by writing articles or blogs that would answer questions or provide the information that people are looking for on the net. Quality content will keep the viewers stay on your website longer, which is taken by search engines as an indication that your website has something unique and valuable to offer. Creating quality content for SEO purpose requires a combination of skills and techniques. Given below are some methods to help you create user engaging contents that can be optimized by search engines, Research keywords – First of all, start by identifying the right keywords and phrases that people are searching for related to your topic. Make use of keyword research tools like keyword planner to find the most relevant keywords. Relevant content for audience – Creating content that is informative, valuable and relevant to your target audience. Try to write in simple conversational style. Use headings and subheadings – Add headings and subheadings. This will help the users to identify their required information. Optimize your content – Use your target keywords in the title, Meta description, and on all the required places in your content. Avoid keyword stuffing. Add engaging images and videos – Visual content like images and videos can help break up long format text and make your content more engaging. Also check to optimize your images and videos for SEO by including relevant alt tags and descriptions. Promote your content – Share your content on social media and other such platforms to drive traffic to your website. This can also help improve your rankings in search