Top Digital Marketing Training in Kochi | Kerala

July 22, 2024
Blog , Career Opportunity-Blog

Create something people want to share, that is what good content writers always do. In this blog you can understand what a content writing course is and why you choose IIDM  and how we provide placement assistance during your one month course. 

In this marketing world, content is the factor that helps businesses become viral and that drives more sales.  IIDM prepares students for more creative content writers professionally. 

Content Marketing


Content writing is a professional creative way of planning, structuring, creating, editing content to help brands reach their targeted audience in the most interactive way . A well structured content, in the form of text, audio, video, graphics will engage the audience. That differentiates us  from competitors. 

Our creative content writing course includes 

Module 1: Introduction and Fundamentals

  • Introduction to Content Writing
  • Branding and Marketing Basics
  • Creating Taglines and Slogans
  • Social Media Content
  • Writing Classifieds, Testimonials, and Reviews

Module 2: Blog Writing and Articles

  • Introduction to Blogging
  • Creative Blogging
  • Technical Blogging
  • SEO-Based Blogging
  • Writing Magazine Articles and Layout Creation


Module 3: Diverse Content Types

  • Brochures and Flyers
  • Profiles and Proposals
  • Product Descriptions and Catalogs
  • Branding Guides and Whitepapers
  • Case Studies and Research Papers

Module 4: Advanced Content and Strategies

  • Academic Articles and Newsletters
  • Video and Script Writing
  • Legal Content
  • Website Content
  • Client and Competitor Studies

Module 5: Finalization and Freelancing

  • Portfolio Creation 

Why You Should Choose IIDM as the Best Content Writing Course in Kochi

  1. High-quality Training
  2. Real Time Projects
  3. The Best Faculties
  4. Updated Curriculum

Job Specializations After The Course Completion 

When you complete the best Content Writing Course in Kochi, you will get more clear aspects of content writing and more confidence about which content writing field is much better for you.

  • Freelance content writer – when you finish the course, you can approach or find a client , then  you can research and plan a digital marketing proposal and you can start working on this. You can create social media plans, website development, PPC, all these works can be done in freelance. 
  • Blogger – You can turn into a blogger, either it can be a website blogger, or you can be a content blogger.  Blogging is a good career option, you can either do it as a part time job and a full time job
  • Copywriter – Copywriting mainly in the agency field, they are the provokers of the audience to take a specific action, such as buying a product, subscribing to a service, or visiting a website, or calling a counselor. They use viral and minimal content to influence users’ behavior. 
  • Social media posts writer – These types of writers create captions, taglines, slogans, descriptions, interacting with followers. 
  • Ghost writer – Ghost writer is like the anonymous writer , who writes the contents but his identity will not be published. He or she writes content  for another one. Ghost writers sell their products , and don’t revel as the authors of their own writings. 
  • Creative content writer and editor – Creates original and engaging content, such as blog posts, articles, website contents and marketing materials.It requires strong writing and editing skills.
  • Content writer for marketing – when you complete this course, you will get strong marketing knowledge about how the target audience receives our marketing strategies and how they think like normal persons. So content writers should be able to write about a variety of topics and target their content to the target audience.
  • Video script writer – write scripts for videos such as explainer video, testimonials video , product demos, advertisement video, etc..
  • SEO writer – seo writers write website contents and optimize their contents through keywords, and they try to increase their site ranking to the search engines.

How You Get A Placements From IIDM

IIDM doesn’t directly involve placements or interviews. However we help you with the skills and resources to increase your chances of landing a content writing job after completing the course. 

Here’s how : 

  • Strong Foundation on content marketing principle, different types of content, and writing techniques.
  • Industry Knowledge: provide trending industry knowledge about how it works, execute, and marketing.
  • Portfolio Building: you’ll create different types of content writing materials at the end of the course day, also trainers will guide you how your strong portfolio should be. 
  • Career Guidance: IIDM offer career counseling or workshops to help you with resume writing, interview skills, and job search strategies. 

What You Can Do To Increase Chances: 

  • Develop a strong portfolio 
  • Network & Build Connections 
  • Actively job search 
  • Focus on personal branding 

Alternative Placement Resources 

  • Freelancing Platforms 
  • Content Writing Agencies 

Salary Graphs For Freshers And Senior Content Writers

Freshers content writers salary (INR)

  • INR 1.5 – 3..0 Lakhs per annum

Senior content writers salary (INR)

  • INR 5 – 8 Lakhs per annum 

Learn the best content writing course in kochi with IIDM, and grow like a pro in the content marketing field. The Digital Marketing era awaits you at the peak of your career days. 

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