Search Engine Marketing Certification Course From The Best Training provider In Kochi
Google Ads is an advertising program through Google that allows a user to attract traffic to their websites by placing advertisements on the Google search engine and related platforms. Google Ads lets the user know where the user wants their advertisements to be displayed, making the platform available for any budget. Through Google Ads marketing strategy, a user can increase traffic to their website, improve leads and sales, and build a brand.
In IIDM Kochi, Google Ads or Search Engine Marketing(SEM) is one of the certified courses. Here you will Master the basics of creating and customizing Google Search Ad campaigns that get your ads in front of customers looking for what they need. Learn best practices for keyword and bidding strategies and boost campaign performance to reach your marketing goals to the next level.
IIDM Assure You:
IIDM Best Skill Training Institute In Kochi?
IIDM specializes in offering Google certified Digital Marketing courses, and we have been known among students for our exclusive Search Engine Marketing Training, which is all about theoretical knowledge matched with practical assignments. SEM, SEO and many other branches of Digital Marketing require understanding real-world problems and their perfect solutions that are derived from available resources. Apart from offering a deep understanding of terms, facts and solutions, we also offer real advice on making the most of the acquired knowledge. Please note that our course contents are always updated according to current trends. Learn Digital Marketing with industry experts and practice in live projects. Here are some more reasons to choose us!
SEM Course Syllabus
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AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.
Quality Score is crucial in Google Ads as it determines the relevance and quality of your ads, keywords, and landing pages. Higher Quality Scores can lead to lower costs and better ad placements.
In Google Ads, advertisers can set bids for their ads, indicating the maximum amount they are willing to pay when someone clicks on their ad (CPC) or views it a thousand times (CPM). Bidding strategies influence ad placement and cost.
Keywords are specific words or phrases that advertisers choose to trigger their ads when users search on Google. Effective keyword selection ensures that ads are shown to relevant audiences, increasing the likelihood of clicks and conversions.